Hospitality Marketing Consultancy

Hospitality marketing,
from someone who knows
the business from the inside

Tailored for you

Strategic and creative marketing support for hotels, restaurants and hospitality concepts, backed by more than a decade working in-house as a Director of Marketing.



ENQUIRE
Founder portrait

LESLIE WEDDLE
FOUNDER & CREATIVE DIRECTOR 

A marketer who has
sat on your side of the desk

I have spent more than a decade in-house as a Director of Marketing in hospitality, including international luxury hotel brands and hotel openings. That means working alongside GMs, commercial teams, F&B and ownership, not looking in from the outside. I created Polka Dot Boutique to offer the kind of marketing support I know hospitality businesses actually need: commercially focused, creative and built around the realities of the operation. I work with a small number of clients, so it feels less like outsourcing and more like having an experienced marketer inside the business.

In-house experienceAcross leadingHospitality brands
10+Years ofExperience
AwardWinningMarketer
StrategistStorytellerPartner

Recognition & Awards

Hotelier Middle East Awards 2024
Highly Commended
"In-house Marketing Person of the Year"Hotelier Middle East Marketing
Power List 2022 & 2023

Hospitality experience
beyond marketing

These are the brands I worked with in-house, across luxury hotels, food and beverage and lifestyle marketing. It is the standard I now bring to independent hotels and restaurants.

HOW I CAN HELP

Six areas of support that work as one strategy

ABOUT
▥

Brand Building

Brand Strategy
Identity & Positioning
Concept Development
Naming & Storytelling

⌂

Marketing Strategy

Marketing Plans
Market Positioning
Campaign Strategy
Commercial Focus

⌕

Digital Visibility

Search & Google Ads
Google Business
Tripadvisor
OTA Strategy

◌

Social & Storytelling

Social Media Strategy
Content Direction
Campaigns
Brand Storytelling

⌒

Pre-Opening & Launch

Pre-Opening Strategy
Brand & Marketing Setup
Launch Campaigns
Digital Readiness

♙

Ongoing Partnership

Outsourced Marketing
Ongoing Support
Performance Growth
Strategic Guidance

A TAILORED APPROACH

No fixed packages or
off-the-shelf strategies

Support is built around what your business actually needs, whether that is strategic direction, ongoing marketing support, a hotel opening, an F&B launch, digital campaigns, brand development or simply an extra pair of senior marketing hands.

Some clients bring me in for a single project, while others keep me close for the long term and treat me as part of the team, and either way you get a marketer who understands the commercial pressures behind the brief.

Polka notebook and candle

AI-assisted. Human-led.

We believe in using the best tools available to work smarter.

Polka Dot Boutique uses AI selectively to support research, speed up production and reduce unnecessary hours, helping us deliver work faster and keep our fees more competitive than traditional agency models.

But AI doesn't replace experience.

Every strategy, campaign, concept and piece of work is shaped, reviewed and refined by human expertise, industry knowledge and creative judgement.

Technology makes us faster. Experience makes the work good.

Less time on admin. More time on thinking.

Let's Start a Conversation

Need experienced marketing support without adding another full-time role?

Tell me what you are working on, whether that is an opening, a repositioning or a gap in your marketing team. I will tell you honestly how I can help.

  • ✉ hello@polkadot.boutique